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Sistemas Operativos => Linux => Mensaje iniciado por: voktme2466 en Mayo 10, 2013, 10:43:30 pm
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Using Old Technology to Win Product Battles
Newer, faster, shinier - these are all things that every product manager needs their product to be. Our hearts are crammed with product lust after we see different merchandise, in our house or not, that have the most recent & greatest bells and whistles. Oh if only our product could have that cool new technology also. Suspend on a moment,セリーヌ 財布 (http://xcb.henu.edu.cn/celine.php), it seems that our products might actually be more successful if they do not have that cool new technology...Life Support For ProductsIf we have a tendency to will recover from that new technology lust issue, then maybe we tend to can talk rationally regarding this. It turns out that if you really want to help your company's bottom line, then what your product would possibly very need is incremental innovation, not revolutionary innovation.I'm not a dreamer - I grasp that VHS tapes, typewriters, and CRT televisions are not visiting be creating a sudden comeback anytime soon. The tough, cold reality is that the technology that your product is based on is eventually visiting up and die one day. A product manager's job is to comprehend this and to attempt to push that day off into the long run as far as he / she possibly can.Harvard's Dr. Mary Tripsas has looked into simply how this may be done,http://www.ihenu.net/gucci.html (http://www.ihenu.net/gucci.html). She believes that product managers will work to proactively manage the innovation endgame.What this means for your product is that continuing enhancements to increase the lifetime of its technology,ルイヴィトン (http://www.shahedangjian.gov.cn/lv.asp), notably once you notice just how attractive the profit margins on the previous technology are,シャネル 財布 (http://www.shahedangjian.gov.cn/chanel.asp), will be a wise business decision - and not necessarily a reflection of slim-mindedness of a product manager who is unwilling to work out the future.Making The Technology Jump - Or NotUltimately a product manger is accountable for the success of his / her product. When it involves the technology that the product is build using, the merchandise manager's 1 goal has to be to search out ways in which to increase the life of the merchandise while still continuing to create the most amount of profit.As a new technology arrives on the scene, the product manager wants to stay the previous product alive long enough that the company will style, develop, and launch new products that contain the new technologies. The secret's to sorting out HOW to travel about doing this.Customers Come 1stThe secret to knowing how best to time your jump to a replacement technology is to look at your customers. Our customers return in all shapes and sizes and they all have totally different levels of tolerance for managing the danger that new technologies can bring to the table.What you wish to realize as a product manager is that your customers are all visiting be moving at different speeds. Sure, some will start asking about a brand new technology the first time that they browse regarding it in a trade rag; however, the overwhelming majority of your customers are more focused on running their business than what technology your product is built on.Usually, adopting a product that's designed using new technology can need a little or a lot of investment on your customer's part so as to be in a position to support the new technology. The larger the investment, the longer most of your customers can need to place off creating it.How Product Mangers Will Balance Both WorldsIt is the responsibility of the merchandise manager to return up with ways in which that your customers can gradually move into the future using new technologies on their own schedule.One method to do this can be to borrow concepts from the new technology and start to incorporate them into the prevailing previous technology product so as to extend its life. An example of this may be the Toyota Prius. It's really a gasoline automotive that includes a battery that it can use some of the time. The world isn't quite ready for an all electrical automotive and therefore by adding new technology to the kind of automotive that we have a tendency to already have we have a tendency to will be ready to urge a little closer to the future.Old product can additionally be used to form a bridge that can enable customers to travel to the future. These sorts of product combine parts of each old and new technologies. I own a great example of this type of product: a hybrid VCR / DVD player. As DVD players started to take over the market, I used to be hesitant to induce one as a result of of the large investment in kids's movies on VHS tape that I had made,ルイヴィトン 財布 (http://www.baobaomm.com/lv.php). However, the VHS / DVD combo player was the proper answer for me - I might continue to play my VHS tapes while at the identical time I could start to buy DVDs.Final ThoughtsProduct Managers do not need to rush to include each new technology into their products. Instead, understand your client and learn when THEY need new technologies to be made offered to them.In the top, a product manager desires to keep a careful balance between the technologies that his / her product currently uses and the new technologies that are arriving on the scene. Your career and therefore the final success of your company depends on the success of new product, but they have to be funded by making keeping your current products successful.Do not assume of your older product as being therefore-referred to as "cash cows" that exist to be milked of their profits till they will be discarded. Instead,シャネル バッグ (http://www.shahedangjian.gov.cn/chanel.asp), read them as stepping stones to future product that ought to be maintained and upgraded for as long as is reasonable so as to maximise profits while at the same time shopping for the firm time to get merchandise that use the new technology right.Product managers who can balance the arrive of recent technology with extending the life of product that use older technology will have have found nevertheless another manner that nice product managers make their product(s) fantastically successful.
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