Where do you find the right business to buy?
 
 
By: Willard Michlin, CPA
The first step in locating a business to buy is to decide what type of work you are interested in and what you are definitely not interested in. This makes the first step, going out in the world and making very complete lists of possible kinds of businesses available to you. Do not put owning a scuba diving shop on the list if you do not swim.
The yellow pages is a good place to start. The business to business yellow pages may even be a better place to start,cheap nike air max 90. Everything is listed in the yellow pages,cheap nike air max.
After you have made your personalized complete list of all types of possible businesses, pick one that looks interesting and learn all about it on the web, and talking to that type of business owner. When you realize that it is not for you drop it and pick another type from the list. Repeat this process until you find something that excites you.
Go talk to owners of this type of business, and I mean a lot of owners. Find out the pluses and minuses of this business. Is the industry dying or expanding? Next go to the business for sale websites and find every business that is in your field and review it in detail. This will further increase your knowledge.
Decide while looking at each, what you would do differently or in addition to what is currently being done to make the business more profitable. After you look at 10 of these similar businesses you will become very knowledgeable as to how to turn a lemon into lemonade.
Start making lots of offers on lots of companies, only in your chosen field. You will eventually find a business to buy, because you are not trying to buy the one with the most profit but the best buy for the money. Then you can make the company the most profitable in the industry.
Make sure to assemble a team not of attorneys and accountants but of marketing experts, internet experts and creative thinkers, all of who you like and can think outside the box. They call these mastermind groups. The ideas I get from talking with sharp minds helps me forget that I am 63 years and should be retiring instead of going through my most creative years. A group can not run your business, but they can keep you creating the business continually, in your mind.
By:
: http://www,hogan.articledashboard.com
Willard Michlin is a CPA and Due Diligence and Business Evaluation Advisor. He has published many articles and is in demand as a public speaker in the Southern California business community. You can write to Willard at info@evaluateabusiness.com and he will always answer your questions. He can also be contacted at his Ventura County, California office by calling 800-864-0420 . See other articles and information about his services at: www.businessbuyingservices.com
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Consumers in the market for a new piano bench will want to consider the numerous models of adjustable piano benches currently available in the marketplace. The buyer can choose from the many styles of the adjustable bench ranging from small compact models to the larger, more sophisticated double benches with leather covering. Knowing your needs,polo ralph lauren, budget and overall demands prior to purchasing will improve your chances of making a successful purchase.
Adjustable benches are favored by many music teacher and educators for their versatile function and ergonomic benefits, helping to encourage good posture and preventing musician related injuries. Most popular models include a fully padded bench top which is designed with the correct firmness and support to foster good lower back health. The ability of the bench to be fully height variable is important for hand coordination and proper alignment of the torso and arms with the keyboard, helping to prevent hand injuries such as carpal tunnel syndrome.
Some of the models that should be considered include the deluxe adjustable piano bench with music storage, being popular with pianists and teacher because of its ability to adjust between eighteen and twenty four inches with a roomy storage compartment beneath. For instrumentalist that requires dual seating the double adjustable bench is ideal for their circumstance. Having two fully adjustable bench seats,sac louis vuitton pas cher, each player can individually adjust to their preferred height without disrupting the other player. Being able to perform four hand repertoire or other duo ensemble pieces from one bench prevents the hassle and clutter of two individual benches. A careful search of adjustable benches, regardless of your demands or requirements can prove to be rewarding and profitable for your musical future and endeavors.
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: http://www.articledashboard.com
Buying a quality doesn't have to be a complex or hard task,ralph lauren. Several outstanding niche blogs and websites offer a large selection of piano benches with several styles of the adjustable models available in various colors and materials. Genuine benches as well as the double adjustable piano bench are some of the notable designs that are currently available for sale.
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As you may have gathered from the title, the focus of this chapter is largely on banner advertising but don't for one minute believe that banners are the be all and end all of online advertising. "Banner advertising" is a bit of a misnomer - modern online creative advertising is about a lot more than just banners.
The Multi-Purpose Nature of Advertising
Advertising, whether online or offline, always has a number of objectives:
?Building brand awareness
?Creating consumer demand
?Informing consumers of your ability to satisfy that demand
But when you really think about it, they can be distilled into just one action: Increasing Sales!
Advertising is based on the simple economics of demand and supply. Advertisers aim to stimulate a consumer need and then satisfy that need. Create the demand. Then satisfy the demand.
Building Brand Awareness
Making people aware of your brand or product is an important long-term goal. Once customers know about you, you've taken that first big step towards gaining their trust... and their patronage. It's a simple fact that the best known brands do more business. And therein lies the rub.
The ultimate goal is to do more business and sell more.
Building brand awareness is perhaps the key strong point of online creative advertising. It's largely visual, making it an ideal channel for promoting brand collateral.
Creating Consumer Demand
Brand and product awareness is also about creating demand. Advertising needs to convince consumers about what they should want and why they should want it. Modern online advertising can provide a great way to communicate the USP's of your product, thereby helping stimulate demand.
Aspiration is a function of knowledge. You can't want what you don't know about.
Satisfy Consumer Demand
Once your consumer wants something, they need to know of your ability to satisfy that want. If your brand building has been effective, they know you exist. Now tell them how you can deliver what they need.
Driving Traffic and Sales
If your Online Advertising campaign doesn't drive traffic, then there's really no point in it, is there? All forms of online marketing need to drive traffic in the long term. But what about the short and medium term?
That's where the immediacy of Online Advertising comes to the fore. Unlike traditional media advertising, Online Advertising can turn the potential customer into an actual customer right there and then. What's more - you can track exactly how effectively your campaign does this.
Payment Models
Depending on the primary goal of the campaign, different payment models can be used:
CPM or CPI
Paying for exposure. CPM refers to Cost Per Thousand and CPI to Cost Per Impression. This is usually how a campaign would be priced when brand awareness is the primary goal. It's also how most banner ads are priced in South Africa.
CPC
Paying for clicks. CPC stands for Cost Per Click. Normally associated with Paid Search Marketing, banners can be priced this way when the aim is to drive traffic. This is seldom used in South Africa.
CPA
Paying for acquisition. CPA refers to Cost Per Acquisition. This model means the publisher carries all the risk. The advertiser only pays when an advert delivers an acquisition.
If you're into buying banner advertising, this is the best way to pay - if you're selling it, it's the worst way to charge.
Not surprisingly, the CPA model is not commonly used for banner advertising and is generally associated with Affiliate Marketing. Of course, the lines blur when you're publishing an affiliate banner.
Flat Rate
Sometimes, owners of lower-traffic sites choose to sell banner space at a flat rate i.e. at a fixed cost per month regardless of traffic or amount of impressions. This would appeal to a media buyer who may be testing an online campaign generally targeting niche markets.
So What Exactly Are Banners?
In simplest terms, a banner ad is a hyperlinked image. The image carries the message and the hyperlink takes the visitor to the advertiser's landing page.
Of course it doesn't have to merely be an image. In fact, this form of advertising has come a long way since the early days of images that say "click here!" and drop you off at the homepage of the advertiser's website.
Banners can contain other forms of rich media as well and many use interactivity and sound to draw attention. The use of action scripts and technologies like Flash has taken this form of Online Advertising to a whole new level.
Types of Banner Ads - Size Matters!
As mentioned before, "banner advertising" is something of a misnomer. Banners come in a variety of shapes and sizes. Perhaps calling it "rich media advertising" or "online creative advertising" is more descriptive.
If we break it down traditionally, banner advertising can be separated into various categories according to their size and shape:
?Banners
oFull Banner: 468 X 60
oHalf Banner: 234 X 60
oMicro Bar: 88 X 31
oVertical Banner / Mini Skyscraper: 120 X 240
oLeaderboard: 770 X 60
?Buttons
oButton 1: 120 X 90
oButton 2: 120 X 60
oMicro Button: 80 X 15
oSquare Button: 125 X 125 / 120 X 120
?Rectangular ads
oMedium Rectangle: 300 X 250
oSquare Pop-Up: Any size, but 200 X 200 is common
oVertical Rectangle: 240 X 400
oLarge Rectangle: 336 X 280
oRectangle: 180 X 150 and other variations
?Skyscrapers
oWide Skyscraper: 160 X 600
oSkyscraper: 120 X 600
oHalf Page Ad / Super Skyscraper: 300 X 600
While the sizes above indicate the generally accepted dimensions of ads, rich media technologies mean the ads themselves can expand beyond the allocated area of page real estate. Expanding ads, that "pop-out" on mouse-over, overlay ads that appear on top of site content, and ads that incorporate interactive elements have become very popular.
But Why Banner Advertising?
In previous chapters we went on and on about the value of marketing tools that focus on giving consumers what they want when they're looking for it. Now, all of a sudden we're changing course and suggesting a method of interruption marketing? What's that about then?
Horses for courses - and some campaigns are just better suited to visual means.
?You're promoting travel packages. What stirs more emotion - an image of a tropical paradise? Or the words "tropical paradise?"
?Want to build your brand within a specific sphere? Why not brand, through banner advertising, the websites of every major player in that niche?
?Running a competition? Keep your target market's eye on the prize
?Launching an exciting new sports car,hogan outlet? Images with a call to action - "test drive it now" - or interactive rich media that highlight all the exciting new features as you mouse-over that part of the car on the image
Interactivity
Since banners can contain rich media, they offer levels of interactivity that other forms of advertising can't reach. Get your target market to not only see your banner, get them to play with it too. Interaction builds a bond and improves the chances of the consumer remembering your brand tomorrow.
Animations, games, video, flash - and you thought banner ads were just hyperlinked pictures. Modern Online Advertising is able to bring together a number of other online marketing tactics:
?A few years ago, flash micro sites were all the rage - now the same functionality can exist right within the ad
?Viral Marketing: clever viral marketing games or "send to a friend" functionality - again from right within the ad
,bolsos carolina herrera?Video - check out video previews from within the ad
Targeting
Online ads can further directly target your intended market by various means:
?Geo-Targeting - Online Advertising has the ability to target by country, province or city, and can even drill down to IP address
?Network / Browser Type - Markets can further be targeted via networks / browser types such as Firefox, Internet Explorer, MAC etc
?Connection Type - Users can be segmented on broadband or dial up connections
?Day and Time - Chose any time of day,ray ban sale, any day of the week. This usually depends on the client objective of the campaign or the product itself
?Capping - Limiting the amount of times a user sees a particular ad
Measurability
Banner ads, like all eMarketing tactics, are measurable. Track click-through rates and you get an idea of exactly how many people are responding to your call to action. Some publishers even have the ability to do post-click tracking i.e. you can track the user all the way to a sale if that is the purpose of the advert.
Similarity with Traditional Media
eMarketers regularly bemoan the fact that it's sometimes difficult to educate the market on the value of Internet marketing techniques. Traditional buyers of advertising have been conditioned in a certain fashion and have come to understand advertising in a certain way.
Banner advertising goes a long way towards bridging the advertising divide. Ads have a set size, they can look very similar to print ads and they occupy a particular bit of real estate in a publication with a particular number of eyeballs looking at it. It's easy to understand and it does the things buyers are used to expecting advertising to do.
Bottom line - if done correctly, online advertising also builds your brand, and increases your sales!
By:
: http://www.articledashboard.com
The services offered by include everything from the conceptualization of a comprehensive online marketing strategy, through to the implementation of the various tactics, like , needed to make that vision a reality.
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Sarà che Barack Obama e Hillary Clinton stannomonopolizzando il variegato mondo dei media statunitensi. Sarà che la politicainternazionale ha avuto il suo daffare, tra conflitto israelo-palestinese,indipendenza del Kosovo e ritiro di Castro. Fatto sta che in pochi si sonoaccorti del successo di immagine che ha investito George W. Bush, fresco di untrionfale viaggio di sei giorni in Africa e di un doppio"endorsement" a suo favore da parte della rockstar Bob Geldolf edell'attrice Angelina Jolie. Due personaggi lontanissimi dalla politica deirepubblicani, capaci però di sostenere il presidente in merito alla suapolitica a favore dell'Africa (è il caso di Geldolf) o alla scelta di mantenerele truppe americane in Iraq (quello che ha fatto Angelina, di ritorno da unviaggio a Bagdad).
Bob Geldolf lo conosciamo tutti. Rockstar di scarso successo, negli anniOttanta ha deciso di votarsi alla causa africana organizzando (siamo nel 1985)il celeberrimo "Live Aid", il più grande concerto di beneficenzadella storia. Col passare degli anni, Geldolf ha trovato un compagno di stradanel cantante degli U2 Bono Vox, a capo dell'organizzazione umanitaria"One". Nel 2005, Geldolf ha voluto replicare il successo del"Live Aid" lanciando il "Live 8": altro megaconcerto,spalmato sulle maggiori capitali europee. Un ulteriore successo, una nuovavalanga di dollari per combattere la povertà.
?
? stato proprio Geldolf, pacifista e lontano dalle posizioni repubblicane, halanciare una pesante accusa contro la stampa statunitense: "Questo è unvero trionfo per la politica estera americana,hogan scarpe, e voi non vi avete prestatoneanche un po' di attenzione". Di quale trionfo parla Geldolf? Parla delviaggio di sei giorni compiuto in febbraio dal presidente George W. Bush, unavisita ufficiale passata in secondo piano. Perché? Semplice, perché Bush èandato in Africa: e l'Africa, Geldolf insegna, continua a non fare notizia.
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Nella settimana del viaggio presidenziale, Bush ha visitato Benin, Tanzania, Ruanda,Ghana e Liberia. In ognuno di questi paesi è stato accolto entusiasticamente,tanto dai governi quanto dalla popolazione: nessuna traccia dellemanifestazioni di protesta che accompagnano puntualmente le trasferte delpresidente degli Stati Uniti. E la ragione è semplice: come sottolineaampiamente Geldolf, George W. Bush è l'uomo che si è maggiormente speso per lalotta alle malattie e alla povertà dell'Africa. Dove gli altri leader mondialihanno promesso a vanvera (e l'Italia, stando a quanto denunciò Bono Vox tempofa, è tra le prime della lista), gli Stati Uniti sono intervenuti condecisione.
?
La politica africana dell'amministrazione Bush,hogan outlet, che solo la storia potràrivalutare appieno, è vincente nella suacommistione di dollari e piani strategici per farli rendere al meglio. Qualcheesempio? 15 miliardi di dollari per combattere l'Hiv in tredici paesi africani,il tutto coordinato dall'efficiente President's Emergency Plan for Aids Relief.Un progetto economico volto a far incrementare le esportazioni africane versogli Stati Uniti (si tratta dell'African Growth and Opportunities Act). Eancora: l'Africa Education Initiative, che ha diffuso libri di testo, insegnantie borse di studio, e il Millennium Challenge Account,hogan outlet, un piano di assistenzaper i paesi più meritevoli sul piano delle politiche sociali. Iniziativeconcrete, tali da colpire lo stesso Bob Geldolf che da anni si scontra conpromesse al vento e beneficenza da fame.
?
Geldolf non si è limitato a un semplice elogio, ma ha seguito Bush e ha resoconto del viaggio africano per la prestigiosa rivista "Time". Unarticolo lungo e articolato, che ha molto da dire sulla situazione africana esui progetti americani per combattere la povertà. Dentro si legge che nel 2003solo 50.000 africani avevano accesso al vaccino per l'Hiv, mentre oggi sono 1,3milioni. Si scopre che gli Stati Uniti hanno versato da soli un terzo deidollari presenti nel Global Fund per combattere Aids, tubercolosi e malaria.Che nel corso della trasferta africana, Bush ha rilanciato queste lotteindicando puntualmente quanti dollari verranno destinati alle diverseproblematiche sul tappeto.
?
Perché, chiede Geldolf, gli americani non sono stati messi a conoscenza ditutto questo? "Ho provato a dirglielo" risponde il presidente"ma la stampa non sembrava molto interessata". Sul suo interessamentonei confronti dell'Africa, cresciuto ininterrottamente col passare degli annialla Casa Bianca, Bush afferma che "la sofferenza umana deve venire primadegli interessi commerciali". Una bellissima affermazione, commenta larockstar, rilasciata dopo la visita al Memoriale del Genocidio in Rwanda. Unavisita che – come avvenne in occasione dello Yad Vashem di Gerusalemme – haprofondamente commosso il presidente: "Il male esiste. E in forme a talpunto brutali".
?
Lasciata l'Africa e Geldolf – il suo articolo merita davvero di essere letto:va oltre il singolo viaggio fino a comporre un ricco ritratto presidenziale –,Bush ha trovato poi un'altra sponda (assolutamente inaspettata) stavolta aHollywood. Protagonista dell'endorsement è Angelina Jolie, attrice e moglie diBrad Pitt. Anche la Jolie, al pari di Geldolf, è attenta alle questioniumanitarie: ha ottenuto la cittadinanza cambogiana ad honorem ed èambasciatrice dell'Alto Commissariato delle Nazioni Unite per i Rifugiati.
?
Angelina, appena rientrata dalla sua seconda visita in Iraq in sei mesi, hapreso in mano carta e penna e ha scritto una lettera al "WashingtonPost": "L'America ha l'obbligo morale di aiutare le famigliesfollate. Oltre due milioni di iracheni sono rifugiati nel loro stesso Paese,senza casa, lavoro, cibo, medicine e acqua potabile. Il 58 per cento hanno menodi 12 anni". Per fare questo, dice la Jolie, è assolutamente necessarioche gli Stati Uniti rimangano stabilmente in Iraq: quello che vuole fare ilrepubblicano John McCain (così come il padre-repubblicano dell'attrice, JohnVoight, sponsor di Giuliani e da anni in rotta con la figlia) e quello cheassolutamente non vogliono i candidati democratici, Barack Obama e HillaryClinton.
?
A loro, da democratica e supporter, si rivolge l'attrice: "Abbiamo unserio interesse di sicurezza nazionale a lungo termine nel porre fine a questacrisi. Gli Stati Uniti non possono permettersi di correre il rischio che oltrequattro milioni di poveri e sfollati nel cuore del Medio Oriente esplodano inuna violenza disperata, consegnando l'intera regione a un'ulteriore spirale dicaos". Ma non è tutto. Come ormai anche la stampa più progressista sitrova costretta a fare, l'attrice sottolinea anche l'importanza dei progressiottenuti nella regione: "Non possiamo permetterci di sperperare iprogressi fatti" ha dichiarato, in riferimento al "surge" delgenerale Petraeus – che ha incontrato personalmente, insieme al premieral-Maliki e ad alcuni soldati statunitensi. E proprio dal generale Petraeus,che ha fatto un'ottima impressione alla Jolie, la star di Hollywood dice diaver ottenuto importanti assicurazioni: "Mi ha promesso di appoggiare almassimo ogni nuovo sforzo per risolvere la crisi umanitaria".
Non un elogio di Bush – la Jolie è sempre stata contraria all'interventomilitare –, ma un riconoscimento positivo delle ultime iniziative militari eumanitarie. E, soprattutto, una condanna del principale obiettivo dellacampagna democratica: via dall'Iraq, il prima possibile.
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Band music is popular in the world of music. One who has the knowledge about music will certainly praise the renowned music bands and they will also agree to the fact that the band music that meets the requirements of a successful beginning band composition is considered to be the most respectable. It takes care of all the music notes and scores so that the musicians can easily interpret them while performing. Band music also ensures that the members of the band or an orchestra are in sync while performing. It is said that the job of energizing young band students to continue musical achievements rests on the shoulders of band sheet music composers. Once the compositions are ready, the music educators can train the band members with ease. The band sheet music also proves to be the best tool for use to maintain the music education programs. As it contains musical notes that are written for musicians to interpret, the beginners in the field can easily write their scores and play them in an orchestra or band. It is really essential for intermediate band and concert band directors to perform effectively.
Also known as band music,hogan outlet, it is popularly used for the beginning band because the school students perform in such bands through the help of the written notes. It is like composing a great score for the beginning band for its concert. As it has to be interesting and youth specific,mulberry outlet, the biggest challenge for a composer of a band sheet music is to create a composition that is unique and different. You must be wondering who can become a composer for such a band. You might think that a beginner who has a basic knowledge of music is the one who is composing for these groups. However, this is not the truth. In fact, the composers are people who have trained to become composers from major universities that cover all aspects of music composition, ranging from learning to write Bach style fugues to film scoring.
As a composer of band music, one has to write motifs,hogan, rhythms, and forms that are clearly understandable to the young beginning band students. Moreover, they also ensure that the elements are put together in such a way that the beginning band will be encouraged to work hard and learn more. At the same time, it is necessary for the composer to energize the band members and simultaneously be in the limits of the first or second year learning levels. So now, you will agree to the fact that writing sheet music is not an easy job.
If you want to know the popular band music, then you can check out various websites. Moreover, you will also come across several online publishing companies that offer selection of music for every level of band. Let the audience feel as if they are performing and listening to sheet music of merit. Soon, you will also enter the world of professional musicians or music educators.
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Thomas Tucker is author of this article on . Find more information about here.
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You have heard the horror stories of how people experience side effects from cosmetics and that?s undoubtedly true. Sensitive skin does bring a level of anxiety when using cosmetics. Less of a problem if it is nail polish and lipstick, but disconcerting if it is foundation and those products directly in contact with sensitive skin.
Recently we have been listening to a lot of people and a certain picture has emerged. The truth is you can look great on discounted cosmetics . I was talking to a woman who meets a lot of girls in her profession and as usual the subject of cosmetics,nike free run 2, particularly nail polish, lipstick and in this case mascara was the topic of conversation. She happened to comment on how well her mascara looked and presumed that it must be an expensive brand. To her amazement it turned out not to be and it came from a well know budget brand.
The nasty shock about discounted cosmetics is that perhaps we have been duped into believing that more expensive is better. Certainly today it is difficult to tell what nail polish, lipstick, or in this case, what brand of mascara people are wearing. It has more to do with how it is applied that what is applied. The truth is you can look a million pound and have paid less than ?2 pounds for a particular product. Whilst many of the current budget cosmetic companies have aimed their products at the teenage market, flooding that market has meant that the quality of those cosmetics has been consistently improved. Two brands that we like in particular are the Laval and La Femme range of products. Not only do these companies offer an extensive range of choice and colours but in relation to discounted cosmetics a price that is difficult to match.
There is a current belief that expensive cosmetics reduce the potential for skin irritation. The reality is that any product on the market can cause problems and whilst all companies seek to reduce the potential for that happening the reality is that it cannot be eliminated. From anecdotal evidence however, it perhaps presumptuous to claim that purchasing a more expensive cosmetic reduces the potential of irritation. Recently we had a customer write to us the following observation.
?This is the BEST foundation ever! I've tried all sorts of other stuff, from ?2 to ?15, and nothing comes close to this one for my very pale, very sensitive skin! It's got good coverage and staying power (lasts pretty well through a 10 hour night shift!),nike free, plus I've noticed an improvement in my skin condition with regular use, particularly in winter when it needs extra protection. It's rare for me to find a foundation which ticks all the boxes colour and cover wise, as well as not causing me to breakout in spots or an allergic reaction, so I hope they never stop making it! This is a great price too and would be a great shade if you want a gothy look! (This product was from the Laval Range)
The entire range of Laval cosmetics can be found at The Crazy Trader online webstore. They not only stock foundation but sell a variety of good colours and choices in lipstick and nail polish,oakley uk. The beauty is that the price of these discounted cosmetics do not necessarily mean a reduction in performance or quality and perhaps the nasty shock isn?t so nasty after all!
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: http://www.articledashboard.com
The Crazy Trader is a good place to purchase lipsticks or nail polish but offers a vast array of discounted cosmetics at exceptionally competitive prices. Add to that a variety of gift incentives and loyalty bonus schemes, then you have somewhere worth visiting.
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