Social Media Strategy and Branding: Why Positioning and Differentiation Are Important
Successful marketing in the social marketing era, demands traditional marketing skill. Positioning a product in the market place is a TANGIBLE thing. In comparison,
p90x2 dvd the differentiation of a product is a PERCEPTUAL concept. These are critical concepts to understand in the social
P90X: Tony Horton's 90-Day Extreme Home Fitness Workout DVD Program media era. Successful marketing in the social media era demands that products be positioned and differentiated properly. Many marketing professionals feel that positioning and differentiation are the same. From the research that I've done for my writing, I have come to the conclusion that they are different. The thing that social media has created are great scale. This scale is a good thing and it is a bad thing.
The scale of social media does two things. Social media platforms create the presence of many customers at one time. Social media also creates a means by which a business can create and market products quickly and easily. This has created a proliferation of products. In a supermarket, there are 40,000 brands to choose from.
How do you get consumers to choose your product? In the music space, anyone can produce a song in their bedroom
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Positioning and differentiating is a one-two punch. Positioning is an explanation of what the product does. Differentiation is when a product is defined in a consumer's mind. In addition to scale, social media has also created great speed in
insanity exercise program the market. Speed changes the uses and needs of a product. Things change. In a fast market, things change quickly. The key to social media is that it is an engagement space. In social media, people talk to one another and explain to each other just where they are coming from. If brands can create conversations with their customers, then a world class brand can be created in a market place that is fast moving.
Openness, sharing, and collaboration create a broader opportunity for innovation, constant value creations, and prosperous feedback. Regardless of how smart your team or ad agency is, great ideas come from anywhere. Immersing your company in the marketplace will unearth more ideas and opportunities---making it possible to say ahead of the differentiation curve.
More than ever, speed counts. A marketer
p90x workout dvd must clearly understand that differentiation is a perceptual issue. Perceptions change quickly. Deep engagement with customers creates differentiation in real time.
Groundbreaking P90x2 Workouts 13 DVDs Engaging your audiences enables fast, real time positioning and differentiation. Transparency and openness catalyze the process. Encouraging people inside and outside the company to interact, cross boundaries, and collaborate will help you create and sell products that are positioned, branded, and differentiated properly.
Dean Hambleton
dnhambleton@gmail.com 相关的主题文章:
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