Improvement of life standards,
Nike Free 3.0, health awareness and also the successful bid to host the 2008 Olympic Games and many variables, in order that the movement in the Chinese people's awareness of unprecedented excitation. Understand the enormous potential from the Chinese market, the multinational giants with the major sports brands have gone up their purchase of China as well as to change its online marketing strategy in China, a solid offensive on the face of foreign brands and market barriers in China's accession towards the WTO to relieve as well as disappear unfavorable factors, domestic brands have also taken measures to rescue the market, grab the marketplace. Current sportswear market in China, Li Ning and air max uk,
nike free, Adidas and also other international brands fierce competition and sports ths dominant position for the brand loyalty. However, the actual phase of Li Ning facing international brands, particularly, may be the great challenge of Nike and Adidas. Political environment
Men and women Secretary of state for Commerce was required to remind the sports equipment manufacturers, the eve from the Olympics, Chinese sports information mill hot and the background, to urgently perform various facets of the preparatory work. The Commerce Department,
Nike Free UK, State Ip Office and other departments suggested that the domestic sports manufacturers as soon as possible of international brand building, work standardization, technology development and intellectual property rights as well as other facets of docking using the international practice. This may be asserted a proposal to find long-term growth and development of China sporting goods industry. Economy
In 2005, China's GDP exceeded 18 trillion yuan for urban residents per capita disposable income reached 10,493 yuan, the sports market in China landed only 0.2% supra vaiderof the nation's GDP, this ratio can reach 2% in the us, its room for growth is seen by. Specific to outdoor sports products is similar, foreign companies believe within 5yrs, the expansion rate of more than 50% of outdoor products industry in China will not change U.S. Outdoor annual output value over 100 billion U.S. dollars, the EU annual sales of 55 billion euros, while in China last year 10 billion, a tremendous market potential for Europe along with the Usa and Japan and South Korea and also other outdoor products market has grown to be saturated, manufacturers industry undoubtedly is an excellent temptation.
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