Nintendo lifts forecast after Q1 triples on Wii,
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TOKYO (Reuters) - Nintendo Co. Ltd. (7974.OS) raised its annual outlook above market expectations after quarterly operating profit more than tripled on robust demand for its DS and Wii game gear,
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Nintendo's strategy to expand the gaming population to women and the elderly by offering innovative and easy-to-play games has paid off handsomely as its DS handheld player and Wii console have outsold rival Sony Corp. (6758.T) and Microsoft Corp. (MSFT.O) machines in recent months."Nintendo has succeeded in winning the hearts of older people, cultivating a new user segment,
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wholesale soccer jerseys, while the Wii, which competes with Sony's PlayStation 3 and Microsoft's Xbox 360, comes with an unusual motion-sensing controller that can be swung like a bat or a sword.Nintendo's unique control system and video games will help ensure it continues to enjoy strong sales despite Sony's announcement that it is cutting the price of its PS3, said Hiroshi Kamide, an analyst at KBC Securities Japan."It's not comparing apples to apples," he said.The creator of such game characters as Mario,
cheap jerseys china, Zelda and Donkey Kong raised its sales forecast for the Wii by 18 percent to 16.5 million units for the current business year,
cheap soccer jerseys, while lifting its DS sales target by 18 percent to 26 million units.Operating profit totaled 90.63 billion yen in April-June, up from 28.8 billion yen a year earlier. Net profit jumped fivefold to 80.25 billion yen.($1=119.91 Yen)(Additional reporting by Eriko Amaha, Emi Foulk and Edwina Gibbs)
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