I am sure you knew from the very moment you joined the coaching industry that your activity would initiate a strong connection with your clients. If you want to be successful at what you do, you must see from the start that coaching is not just about selling a product or service; it is about reaching as many people as possible, it is about achieving goals and solving problems.
That is what people are also looking for. Whenever they have a problem or want to achieve something, people do not want a sales person, someone who only delivers a product or a programme and that's it. They want to work with someone who delivers results, but also stands by their side and guides them throughout the entire process.
Why clients come to you
Your clients will come to you for 2 main reasons:
1. They know or have heard from others that you are an expert in your area.
Those people who are motivated and committed to get results will always want to work with the best, no matter what the cost. Whenever they have a problem or an objective, they will seek the expert, the one who has the experience and the commitment to help them.
2. They know or have heard that you get results (therefore you are successful)
Once people find out about your story or about other clients' success stories, they will turn to you as their first choice. It is very important for people to have proof, the power of example. They want to see if others have made it, so they can as well - with your help, of course.
The way you deliver your message to your clients is very important. If you tell them and show them you are a successful coach, who is confident and knows exactly what to do, then it will make them want to work with you. If you also show them the results you have obtained for other clients, then they will hire you on the spot.
Compassion and motivation work together
Make sure you show them from the very beginning that you understand them, show your compassion. Make them confide in you and give them moral support every step of the way. If you keep them motivated throughout the entire process and lift their spirits whenever they face obstacles, then results will soon follow. People always respond better to a positive attitude, to inspiring conversation and stories, so use that in your strategy to motivate them on their way to achieving their goal.
It is not easy, especially when your clients face obstacles
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No matter what strategies and techniques you use in your coaching, clients will always look for the expert in you, for the expert they can trust and the one who has the solution
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