Do You See Through Your Client Eyes
It's a big shock to realize that no one really cares about your business, at least in the beginning of the process. What people do care about, and want to know, is what your business
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You can imagine that information about how long you have been in business or why
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エルメス スカーフ why do so many business owners do it?
I know you love what you do and you're crazy about your business, me too! It's just that most other people, including prospective clients, aren't thinking about your business. They
グッチ are concerned with their own lives and what
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Think about what you prefer when you are in the position of a being a client. Would you rather learn about the background of the business
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This quote by John C. Maxwell sums it all up: "People don't care how much you know -- until they know how much you care."
So how can you know what your clients care about? Simply put yourself in your client's shoes and imagine what it is they want to know. Think about what issues they are facing and what they need.
If you don't know what your clients are thinking, you need to find out. The best way to find out is to listen to what your clients are already telling you. You can also ask them directly or with a survey.
Once you know the situation your potential clients are in, you can address it and share how your business can support them. Speak directly to them and let them see that you understand their situation and how your business can help.
Here's an example to show the difference between the perspectives of the business owner and the client:
* Perspective of the Business Owner - We are a talented group of tax consultants who have been in business for 12 years. Our company prides itself on delivering outstanding services to small business owners. Our consultants are experts in advising on the appropriate tax services and we strive to deliver value throughout the process.
* Perspective of the Client - Are you a small business owner who would love to never have to file a tax report again? If you would like to spend more time on your core business and end the frustration that comes with filing taxes we would love to talk with you. Our clients feel confident and relaxed knowing that they don't have to worry about penalties, mistakes or missed deductions.
Can you feel the difference? Which company would you hire to do the taxes for your business?
Implement the perspective of your clients into all of your communication, written and verbal. Think about reducing words like 'us' and 'we'
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