As the Internet continues to grow every day and out of the business has a lot of e-commerce industry, some of the applications received after the
cheap insanity workout success of e-commerce, it stayed; some companies fall into the errors of e-commerce development, leading ultimately to give up e-commerce; Currently, there are many companies are trying to get involved in e-commerce, could bring new growth in business efficiency. Here I give you a list of e-commerce in enterprises in the implementation process of the six errors.
1 The lack of professional system. Many traditional businesses into e-commerce before, a simple e-commerce will understand, for them, in fact, can not go in depth understanding of e-commerce, can only be superficial only. General, because it is trying to nature, so, how many companies will not give salary to hire a very professional staff, because they afraid that he might not make any money lost money. Because of this attitude, coupled with e-commerce companies can not conduct in-depth program will lead to final failure are out. And some well-funded companies, will create a direct e-commerce team, often lead the charge in this human sea tactics to implement, may not be able to obtain good results, I think, is the ideal professional electronic traders through 2-5 efforts to build up e-commerce model, and gradually adding new members.
(2) lack of overall planning for e-commerce. In fact, doing e-commerce, and not just open a Taobao shop, or is to build a business of their own independent and leave the mall, we need to do a lot of work to cope with Taobao, an independent store, in order for e-commerce flow more smoothly. I did a cosmetics company before, when the boss think, opened Taobao shop is equivalent to doing e-commerce, it is not true, even if to do Taobao, companies need to have professional customer service, logistics companies need to enter into long-term cooperation with , warehouse personnel need assistance delivery, the need to shop outside the station to station and publicity,
p90x sale of course, far more than e-commerce, such as promotional corporate website, corporate culture, application of inventory management systems are part of e-commerce.
3 electricity suppliers marketing costs are too high, the blind pursuit of a lack of effective communication channels. Chinese e-commerce industry in 2011 ushered in a period of investment blowout, regardless of the number or amount of investment greater increase than in the
insanity workout dvds past, leading many companies to obtain volume, in the absence of marketing effectiveness evaluation before they are blind to advertising investment, leading to not receive benefits before consuming a lot of their money. At this stage, electricity marketing business there are many ways you can use, such as search engine optimization marketing, PPC marketing, television advertising and marketing, microblogging marketing, online video marketing, forum marketing, blog, e-mail marketing. Enterprises need their products and the expected benefits to choose their own marketing.
4 blind to price
cheap insanity workout dvds competition, while ignoring the brand value, ignoring their own profit. Buy hot moment in 2011, is a model of e-commerce, and ultimately because of bad
cheap insanity workout business between price competition and did not form a good standard measures to protect their brands, leading to buy the shortage of business capital chain, and finally had to close. In fact, buy this model itself is good, just not a good market discipline to constrain these enterprises, if the company takes into account the brand value, taking into account their own profit, in fact, buy or
p90x sale have some prospects, after all, a quality ensure that the most important thing.
5 to choose the most expensive logistics. With the increase in electronic business platform, online shopping is a very common phenomenon, in 2011 the "double 11" Taobao to produce a single-day sales of $ 5.2 billion respondents, the "double 12" to create 43.8 billion in sales. Such transactions, to logistics companies enormous pressure. Some companies to save money, in order to save costs, to choose the cheapest business logistics cooperation. As everyone knows, "no good cheap goods", especially in logistics, I have been in Jingdong to buy a printer, because the logistics Jingdong not remind me to pay money, I do not care about the final use of the history of the slowest postal delivery, a full 10 genius to the goods. In addition we can understand, Taobao, logistics is the lowest score ever see, a lot of negative feedback during the holiday season are caused due to logistics. Choose a good logistics, e-commerce is business to do the do.
6 companies to sell the product, rather than selling services. E-business, if only to sell products sell products, it would be wrong, I tell you, do e-commerce, the quality of the product itself is of course important, but the most important thing is business services - the user experience. Business experience to the user, including pre-sales (website design, product presentations, etc.), sale (professional customer service staff to help answer all kinds of doubts), sales (once the product has quality problems, or improper use, the shortest time be resolved within) the three stages. Only enterprises to fulfill their commitments, so that a good user experience for their customers to get word of mouth to bring more of their customers, allow customers to achieve their own free publicity.
E-commerce as an inevitable trend of the times, companies must adapt to the trend, and earlier access to the ranks in order to establish their own leadership, I want to make more errors listed in e-commerce enterprises avoid detours.
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