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Autor Tema: what does success look like and what’s the goal or objective  (Leído 106 veces)

zoyolmyi03un

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what does success look like and what’s the goal or objective
« en: Noviembre 04, 2013, 10:24:43 pm »
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We start with the end in mind: what does success look like and what’s the goal or objective? We then identify the target audiences we must persuade to reach the objective, and then develop a strategy. Next, create the messages to reach these audiences and the tactics or ways in which to communicate with them. Finally, identify and engage messengers — those people your target audience will pay attention to or accept the message from. In other words, we find the right influencers.
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