There may be another 21 months until the 2006 FIFA World Cup™ gets underway in Munich on 9 June 2006, but the ball is already rolling with the opening of the first of the initial 12 official 2006 FIFA World Cup™ shops in Berlin. In a ceremony to mark the occasion at Karstadt Sport in Berlin's Neues Kranzler Eck, FIFA General Secretary Urs Linsi, President of the Local Organising Committee Franz Beckenbauer and KarstadtQuelle board member Prof. Helmut Merkel all lined up to fire synchronised shots through the shop's entrance, which was decorated to resemble a goal.
Between now and 5 November, an exclusive and official 2006 FIFA World Cup™ shop will open in a Karstadt store in each of the 12 host cities around Germany. KarstadtQuelle AG, FIFA's official sales partner, will enable fans to experience the unique atmosphere of the FIFA World Cup™, as anybody who wanders into an official fan shop will be transported into a new world focusing on the event to be held on German soil. Top Italian designer Paolo Lucchetta's has successfully recreated an authentic football atmosphere for the official 2006 FIFA World Cup™ shops.
Even now, just under two years before the event, people in Germany are eagerly looking forward to the 2006 FIFA World Cup™, and with the opening of the first official 2006 FIFA World Cup™ shop in this Karstadt store in Berlin, the 2006 FIFA World Cup™ is now part and parcel of people's everyday lives. We are delighted to have such a reliable and experienced sales partner as KarstadtQuelle AG," commented Urs Linsi. FIFA's Official Partners and National Suppliers are also helping to promote the fan shops, with a number of companies, including adidas, Fujifilm, Hyundai, MasterCard and Hamburg-Mannheimer,
cheap jerseys from china, involved in the opening ceremonies. Visitors on the opening days will even have the opportunity to feel like stars by posing with the FIFA World Cup™ trophy for a Fujifilm photo, for example.
The official FIFA World Cup™ shops have already enjoyed considerable success in their short history,
wholesale jerseys. The very first official fan FIFA World Cup™ shop was opened on the Champs-Elysees in 1998 and following the success of that initiative,
cheap jerseys from china, 18 shops were opened in Korea and Japan for the event four years later. By the time the 2006 FIFA World Cup™ kicks off, there will be more than 300 shops around Germany, forming a key focal point for the event itself. For the first time, there will also be shops in towns and cities that are not hosting matches in the FIFA World Cup™,
discount football kits, underlining the increasingly important role that fan shops now play as local centres of attention.
This cooperation with KarstadtQuelle AG has been arranged by EM.TV AG, the Munich-based media company that holds the European marketing rights for 2006 FIFA World Cup™ merchandising. EM.TV AG is FIFA's European licensing representative.
Think globally,
cheap football kits, act locally' is the new byword for FIFA's licensing department, indicative of FIFA's wish to directly involve a chain of department stores with outlets nationwide. "Merchandising creates a link to the fans on the street and the official 2006 FIFA World Cup™ shops will play a significant role in the preparations of the host country. The typical football atmosphere will give the public a taste of the event, while the official licensed products are a wonderful form of identification," said the FIFA General Secretary,
cheap jerseys for sale.
Merchandising also allows the football fans to get closer to the action and to express their passion for the 2006 FIFA World Cup™. Thanks to an innovative licensing programme with EM.TV, Warner Bros. Consumer Products and a Japanese representative in merchandising, licensing and retail operations, world football's governing body will, for the first time ever, also be able to reach fans all around the world with the sale of official 2006 FIFA World Cup Germany™ licensed products
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